How your brand serves as your best recruitment tool
March 19, 2024 | Denise Hnytka
Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.
Your bottom line depends on your brand
February 23, 2024 | Amy Behning
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
Go for the bold: Creating the perfect campaign headline
January 22, 2024 | Caroline Schweitzer
Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.
Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
A strong brand leads to a fast (and fun!) partnership on breaking news
October 5, 2023 | Denise Hnytka
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
5 keys to creating high quality content
September 18, 2023 | Kristin Stires
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
