Get to know your audience

August 18, 2021 | Caroline Schweitzer

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

A day in the life of…a creative arsonist

July 27, 2021 | Caroline Schweitzer

For Caroline, days are full of writing, concepting, meeting and…more writing.

Grill the Arsonist – Caroline S.

April 1, 2020 | MindFire Team

Caroline Schweitzer made her way to the Quad Cities to join the team as MindFire’s Creative Arsonist in 2017. She has been a vital asset for our clients – lighting fires with her creative spark and talent. Can she handle the hot seat like she handles creating smokin’ hot concepts?

Is your brand feeling creatively stifled? Try these steps.

February 19, 2020 | Caroline Schweitzer

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”

Four favorite marketing resources

May 13, 2019 | Caroline Schweitzer

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.

Your copy is only as good as your designer

December 17, 2018 | Caroline Schweitzer

You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.