YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser.
MindFire started with an internal Discovery Workshop that guided the development of a new brand narrative and style guide– locking in YWCA’s brand position, promise and identity that remained true to its national organization standards.
The evolved brand harnesses the energy of the campaign, “Power of the W” – and the commitment to lift up all women. The visual identity relies on a bold color palette and energetic photography, expressing the qualities of confidence, energy, passion and optimism. The rebrand came to life through an 8-page fundraising brochure and a social media campaign.