YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser.
MindFire started with an internal Discovery Workshop that guided the development of a new brand narrative and style guide – locking in YWCA’s brand position, promise and identity that remained true to its national organization standards.
The evolved brand harnesses the energy of the campaign, “Power of the W” – and the commitment to lift up all women. The visual identity relies on a bold color palette and energetic photography, expressing the qualities of confidence, energy, passion and optimism. The rebrand came to life through an 8-page fundraising brochure and a social media campaign.