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Your bottom line depends on your brand

Your bottom line depends on your brand

February 23, 2024 | Amy Behning

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

MindFire named one of the “Coolest Places to Work” in the Quad Cities

December 11, 2023 | Denise Hnytka

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.

Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

5 hot marketing tips you can implement today

August 8, 2023 | Inga Rundquist

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

Does your brand need a podcast?

March 29, 2023 | Denise Hnytka

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content

Evergreen content. Why you need it and why it’s beautiful.

July 25, 2018 | Caroline Schweitzer

In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!

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