The smart marketer’s guide to using AI for social media
July 16, 2024 | Olivia Martinez
Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]
Your bottom line depends on your brand
February 23, 2024 | Amy Behning
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
MindFire named one of the “Coolest Places to Work” in the Quad Cities
December 11, 2023 | Denise Hnytka
Cool workplace. Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.
Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
5 hot marketing tips you can implement today
August 8, 2023 | Inga Rundquist
While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.
Does your brand need a podcast?
March 29, 2023 | Denise Hnytka
Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.
