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Inside design: Putting a designer in the hot seat

Inside design: Putting a designer in the hot seat

September 27, 2021 | Dre Manor

Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!

Three Mississippi River Distilling Company bottles

How packaging design affects choices

December 16, 2019 | Kyle Krier

Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.

Grill the Arsonist – Elliott K.

June 6, 2019 | Inga Rundquist

Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…

Your copy is only as good as your designer

December 17, 2018 | Caroline Schweitzer

You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.

josh nelson, how does your brand feel, sappi, david eagleman, mindfire communications, mindfire, branding, science of design, design

How does your brand feel – a deep dive

December 13, 2017 | Josh Nelson

Do you still hear the phrase “print is dead?” Pair that with the struggles in the newspaper industry and the dramatic rise of online advertising and we are likely to believe it. However, print is still a very relevant medium for your brand – and your brain – and there is scientific evidence to support it.

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