Measuring marketing success – three articles to get you started

August 8, 2016 | MindFire Team

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

All things RESEARCH – our most popular articles about brand and market research

June 20, 2016 | MindFire Team

As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.