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Measuring marketing success – three articles to get you started
MindFire Communications, measurement, ROI, marketing

Measuring marketing success – three articles to get you started

August 8, 2016 | Robyn Riley

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

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