Sometimes the best campaign is also the simplest. Take the “Lock It Down QC” campaign by the City of Davenport, as an example.
MindFire developed the strategic approach and concept for the campaign around the reminder that the simple act of locking your car prevents crime. The key to igniting success? Getting straight to the point with succinct messaging and attention-getting creative.
The end result was a comprehensive campaign picked up by 20 collaborating law enforcement agencies around the region.