When you have quality construction equipment at the right price, you need to make sure your audience knows it’s within reach!
That’s what we did with John Deere and its compact equipment line when we launched “The Own It Offer” campaign. It was so popular, it keeps coming back – giving us the opportunity to communicate this evolving, special financing offer in fresh ways! Most recently, memorable “Complete your fleet.” messaging paired with visually striking creative helped the campaign stand out in a crowded market. We promoted “The Own It Offer” across print, digital and social media platforms, and supported dealers with a variety of marketing assets to communicate directly with their customers.