Showcasing more bang for contractors’ buck.
What do you do when you realize your audience has a misconception about your brand? You get their attention with an offer they can’t resist!
That’s what we did with John Deere and its compact equipment product line. We created a campaign focused on the idea of only settling for less when it comes to price. We promoted the “More-For-Less Lease” in print, digital and social media platforms using creative that captured our audience’s attention. With more than 9 million impressions generated, the results were astounding.