Get to know your audience
August 18, 2021 | Caroline Schweitzer
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
A day in the life of…a creative arsonist
July 27, 2021 | Caroline Schweitzer
For Caroline, days are full of writing, concepting, meeting and…more writing.
Grill the Arsonist – Caroline S.
April 1, 2020 | MindFire Team
Caroline Schweitzer made her way to the Quad Cities to join the team as MindFire’s Creative Arsonist in 2017. She has been a vital asset for our clients – lighting fires with her creative spark and talent. Can she handle the hot seat like she handles creating smokin’ hot concepts?
Your copy is only as good as your designer
December 17, 2018 | Caroline Schweitzer
You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.
Trouble writing? Start where the reader starts…
June 29, 2017 | Inga Rundquist
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.