Skogman Realty needed to tell their story of expertise in a way that resonated with millennials and first-time home buyers. Enter our campaign: Skogman Knows.
After researching what differentiates Skogman real estate agents from competitors, we crafted a complete brand campaign that was confident, lighthearted and ready to smash through the cluttered marketplace. Through strategic and creative media buying, we created 15-second “bookend” television spots along with other materials that gave Skogman agents higher frequency within a reasonable budget. The momentum of the campaign solidified the fact that Skogman Realty is the trusted choice in Eastern Iowa.