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Confirmation bias in branding – did this prove what you already knew?
Confirmation bias in branding - did this prove what you already knew?
Confirmation bias in branding – did this prove what you already knew?
April 18, 2016 | Inga Rundquist
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
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Be more human
Be more human
April 6, 2016 | Inga Rundquist
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.
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MindFire Strong brands start from the inside
Strong brands start from the inside
March 24, 2016 | Chris Stoltz
Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.
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Audiences think in a blink
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
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"Good enough" Sucks!
Make 2016 the year you push your marketing to the next level
January 4, 2016 | Inga Rundquist
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
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Building a brand
Branding comes before marketing
December 29, 2015 | Lynn Manternach, Ph.D.
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?
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