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Leslie Jones and the story of NBC’s real-time marketing success
Leslie Jones, real time marketing, MindFire Communications, Inga Rundquist, NBC
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
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MindFire Communications, measurement, ROI, marketing
Measuring marketing success – three articles to get you started
August 8, 2016 | Robyn Riley
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
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Exercises to make you a Marketing Hotshot from MindFire
5 exercises that will make you a marketing hotshot
June 6, 2016 | Inga Rundquist
Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?
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Confirmation bias in branding - did this prove what you already knew?
Confirmation bias in branding – did this prove what you already knew?
April 18, 2016 | Inga Rundquist
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
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Be more human
Be more human
April 6, 2016 | Inga Rundquist
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.
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MindFire Strong brands start from the inside
Strong brands start from the inside
March 24, 2016 | Chris Stoltz
Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.
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