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Remember – your audience thinks in a blink
Audiences think in a blink
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
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Tara Midence
Grill the Arsonist: Meet Tara
January 18, 2016 | Brianna Aust
For our last go at this we grilled Arsonist Tony Nagy and got a sneak peek into the life of a Digital Arsonist! This month were changing gears and finding out what it takes to be a Media Arsonist.
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"Good enough" Sucks!
Make 2016 the year you push your marketing to the next level
January 4, 2016 | Inga Rundquist
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
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Building a brand
Branding comes before marketing
December 29, 2015 | Lynn Manternach, Ph.D.
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?
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Tony Nagy
Grill the Arsonist: Meet Tony
December 16, 2015 | Brianna Aust
Digital Arsonist Tony Nagy has been lighting fires at MindFire for three years! He is a veteran programmer, with an enthusiasm and talent for turning pages of coding into powerful and effective marketing tools.
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branding and emotion
Hit the emotional hot button for your brand
November 23, 2015 | Lynn Manternach, Ph.D.
Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.
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