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Grill the Arsonist: Meet Amy B.
Amy Behning MindFire Communications
Grill the Arsonist: Meet Amy B.
May 16, 2016 | Emily Bettridge
Ready to grill another Arsonist? This edition’s “victim?” Amy Behning, brand arsonist and co-owner at MindFire. We peppered Amy with some our best questions yet!
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Should your brand be on Snapchat
Is it time to get snappin’? How to figure out if your brand should be on Snapchat
May 9, 2016 | Emily Bettridge
Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.
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Confirmation bias in branding - did this prove what you already knew?
Confirmation bias in branding – did this prove what you already knew?
April 18, 2016 | Inga Rundquist
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
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Be more human
Be more human
April 6, 2016 | Inga Rundquist
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.
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MindFire Strong brands start from the inside
Strong brands start from the inside
March 24, 2016 | Chris Stoltz
Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.
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Andrea Manor MindFire Communications
Grill the Arsonist: Meet Dre
March 7, 2016 | Emily Bettridge
For this edition of “Grill the Arsonist” we’re venturing into the creative realm and talking to the one and only Dre Manor!
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