MindFire Communications, Inc.
Hit the emotional hot button for your brand
branding and emotion
Hit the emotional hot button for your brand
November 23, 2015 | Lynn Manternach, Ph.D.
Practicality can play an important role in the decision-making process, but most of the time it is emotion that powers our decisions to act.
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Stephanie Soebbing Marketing Arsonist
Marketing Arsonist Stephanie Soebbing earns Google Analytics certification
November 17, 2015 | Inga Rundquist
We’re bursting with pride to announce that our very own Stephanie Soebbing has earned the Google Analytics Individual Qualification (IQ). Hoooray!
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Branding keep it simple
Make simplicity part of your brand
October 29, 2015 | Lynn Manternach, Ph.D.
It’s a complex world out there. We are inundated with thousands of branding messages every day. It can be overwhelming. As marketers, we’re trying to figure out how to cut through the chaos to get consumers to pay attention to what we want to say about our brand.
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loyalty marketing mindfire
The lyrics (and statistics) of loyalty marketing
October 19, 2015 | Lynn Manternach, Ph.D.
Many people think of loyalty and marketing as two different strategies. Marketing is often focused on bringing in new customers, and loyalty is all about keeping those customers coming back again and again. There’s a lot of evidence that building brand loyalty by marketing to your current customers is a strategy more likely to yield long-term success.
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MindFire listed as one of Inc. magazine’s 500/5000 Fastest Growing Companies for third time
August 12, 2015 | Inga Rundquist
For the third time in as many years, Inc. magazine has named MindFire Communications one of the fastest-growing privately-held companies in America. The annual listing placed MindFire, with offices in LeClaire and Cedar Rapids, in the 3,960th spot in the country, and 18th spot in the state of Iowa. The third straight appearance on the list […]
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Josh Nelson MindFire
Grill the Arsonist: Get to know Newt
August 10, 2015 | Brianna Aust
People – it turns out – are pretty curious about what it’s like to be an Arsonist. Do we have to make fire from scratch to pass the pre-employment screen? What made us want to be an Arsonist? What’s it’s like to work with a bunch Firestarters all day? To kick off the series we’re […]
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