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Heed the dangers of tone deaf marketing
inga rundquist, sloth, tone deaf marketing, rhode island, new south wales
Heed the dangers of tone deaf marketing
July 24, 2016 | Inga Rundquist
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
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tara midence, google adwords certification, google analytics certification, mindfire communications, marketing roi
Tara earns Google Adwords and Google Analytics certification
July 19, 2016 | Robyn Riley
We are thrilled to announce that, after many hours of study, Media Arsonist Tara Midence has earned her Google Analytics Individual Qualification (IQ) as well as her Google AdWords certification!
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Bri Aust, grill the arsonist, mindfire communications
Grill the Arsonist: Meet Bri
July 11, 2016 | Emily Bettridge
We knew she was a catch from her time spent as Intern Arsonist last summer, so we snagged her off the market immediately. Think she’s got what it takes to be grilled??? Read on…
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Research takes the guesswork out of marketing decisions MindFire Communications
All things RESEARCH – our most popular articles about brand and market research
June 20, 2016 | Robyn Riley
As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.
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Exercises to make you a Marketing Hotshot from MindFire
5 exercises that will make you a marketing hotshot
June 6, 2016 | Inga Rundquist
Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?
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Amy Behning MindFire Communications
Grill the Arsonist: Meet Amy B.
May 16, 2016 | Emily Bettridge
Ready to grill another Arsonist? This edition’s “victim?” Amy Behning, brand arsonist and co-owner at MindFire. We peppered Amy with some our best questions yet!
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