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Confirmation bias in branding – did this prove what you already knew?
Confirmation bias in branding - did this prove what you already knew?
Confirmation bias in branding – did this prove what you already knew?
April 18, 2016 | Inga Rundquist
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
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Be more human
Be more human
April 6, 2016 | Inga Rundquist
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.
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MindFire Strong brands start from the inside
Strong brands start from the inside
March 24, 2016 | Chris Stoltz
Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.
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Andrea Manor MindFire Communications
Grill the Arsonist: Meet Dre
March 7, 2016 | Emily Bettridge
For this edition of “Grill the Arsonist” we’re venturing into the creative realm and talking to the one and only Dre Manor!
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MindFire at 2016 ADDY awards
MindFire wins 8 American Advertising Awards
March 4, 2016 | Emily Bettridge
MindFire Communications had a smokin’ hot night at the 48th Annual American Advertising Awards in Iowa City on February 27. The gang of Arsonists took home five Gold awards, one Silver award and Judge’s Choice.
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Chris Stoltz Creative Arsonist at MindFire Communications
Chris Stoltz joins MindFire as Creative Arsonist
February 26, 2016 | Inga Rundquist
There’s a new Arsonist on the crew – his name is Chris Stoltz and his creative ideas are going to HEAT UP our client’s brands.
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