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Grill the Arsonist: Susan!
Grill the Arsonist: Susan!
February 20, 2017 | Alyssa Willey
Ready to grill another Arsonist? This edition’s “victim” is Susan Agosta, our brand spankin’ new Accounting Arsonist. She’s been with MindFire for only a couple of months but has already proved herself to be a valuable member of the team. Think she has what it takes to be grilled?? Read on...
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tv spots, mindfire communications, tv commercials, tv spots, ASAC, chris stoltz
Making good TV commercials on a scrappy budget
February 8, 2017 | Chris Stoltz
If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.
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music, tv commercials, google, underarmour, university of phoenix, chris stoltz
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | Chris Stoltz
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
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lynn manternach, brand development, prophet
What’s the most relevant brand in your life?
December 5, 2016 | Lynn Manternach, Ph.D.
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?
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Casey Levigne, Marketing Arsonist, MindFire Comunications
Grill the Arsonist: Meet Casey
November 29, 2016 | Alyssa Willey
Next up in the hot seat is our newest Marketing Arsonist Casey Levigne! Casey is a recent University of Iowa graduate but don’t let that fool you. She’s a project management whiz and is doing a bang up job keeping Brand Arsonist Amy Behning in line. The question remains – can she stand the “Grill the Arsonist” heat? Read on…
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MindFire Communications, Jennifer Sautter
Grill the Arsonist: Meet Jennifer
November 7, 2016 | Alyssa Willey
This month we are grilling one of our newer Arsonists, Jennifer Sautter! Jen is a seasoned vet when it comes to agency work. She’s been in the field for many years and is a pro at identifying the marketing tactics to fire up your brand. Can she stand the heat to be grilled??
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