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The best brands are simple
branding, marketing, simple brands, brand, mindfire communications, lynn manternach
The best brands are simple
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
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Kristin Stires, MindFire Communications, brand Arsonist
Grill the Arsonist: Meet Kristin
September 6, 2016 | Robyn Riley
We convinced Kristin she was destined to become an Arsonist about three years ago. Shortly after, she and her husband packed their bags, loaded up their two fur babies and headed to the Quad Cities!
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Leslie Jones, real time marketing, MindFire Communications, Inga Rundquist, NBC
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
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Inc 5000, mindfire communications, Inc 500
MindFire makes Inc. 5000 list for 4th time
August 17, 2016 | Inga Rundquist
For the 4th year in a row, MindFire Communications has been listed on the Inc. 5000 list of the fastest-growing private companies in America.
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MindFire Communications, measurement, ROI, marketing
Measuring marketing success – three articles to get you started
August 8, 2016 | Robyn Riley
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
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inga rundquist, sloth, tone deaf marketing, rhode island, new south wales
Heed the dangers of tone-deaf marketing
July 24, 2016 | Inga Rundquist
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
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