MindFire Communications, Inc.
MenuMenu
The Good, the Bad and the Ugly – The effect of music
music, tv commercials, google, underarmour, university of phoenix, chris stoltz
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | Chris Stoltz
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
Continue Reading
The emotional stages of getting your marketing budget approved – a GIF guide
October 17, 2016 | Inga Rundquist
It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?
Continue Reading
branding, marketing, simple brands, brand, mindfire communications, lynn manternach
The best brands are simple
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
Continue Reading
Leslie Jones, real time marketing, MindFire Communications, Inga Rundquist, NBC
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
Continue Reading
MindFire Communications, measurement, ROI, marketing
Measuring marketing success – three articles to get you started
August 8, 2016 | Robyn Riley
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
Continue Reading
inga rundquist, sloth, tone deaf marketing, rhode island, new south wales
Heed the dangers of tone-deaf marketing
July 24, 2016 | Inga Rundquist
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
Continue Reading
Older Posts