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Are you being REAL with customers? The value of getting personal…
whitney carnahan, mindfire communications, fleet feet davenport, social media, real, branding
Are you being REAL with customers? The value of getting personal…
May 22, 2017 | Whitney Carnahan
How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
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music, tv commercials, google, underarmour, university of phoenix, chris stoltz
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | Chris Stoltz
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
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The emotional stages of getting your marketing budget approved – a GIF guide
October 17, 2016 | Inga Rundquist
It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?
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branding, marketing, simple brands, brand, mindfire communications, lynn manternach
The best brands are simple
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
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Leslie Jones, real time marketing, MindFire Communications, Inga Rundquist, NBC
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
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MindFire Communications, measurement, ROI, marketing
Measuring marketing success – three articles to get you started
August 8, 2016 | Robyn Riley
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
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