How well do your customers know you? Not just your brand but YOU … you as a person? How much do you share of your personal life, not only on social media, but in person? And are those messages consistent?
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)