One of the most challenging aspects of landing a new customer is getting their attention in the first place. Over the years of helping clients with this challenge, we’ve learned that one of the most effective ways to tackle this is to send them an engaging and attention-getting key account mailing.
Not only will this break the ice when your sales team comes a-callin’, but it is also measurable and will provide a high return on your investment. Here are some things to keep in mind when developing key account mailings:
Key account mailings are a great way get people to recognize (and remember!) your brand. But it needs to be more than a simple postcard – get creative and have some fun. And remember, we’re always around to spark some great ideas if you need help!