Selecting media metrics that matter

June 3, 2021 | James Patrick Schmidt

The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.

The evolution of digital broadcast in your neighborhood

September 21, 2020 | James Patrick Schmidt

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

Mind the (digital) gap

August 5, 2019 | James Patrick Schmidt

With so many places to spend your advertising budget, it can feel impossible to decide which mediums are best. The onslaught of digital ads is even more confusing, but instead of playing it safe with tried-and-true approaches, it's time to start getting digital.

How to create a positive ad experience

April 10, 2018 | James Patrick Schmidt

As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...