Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

Understanding the benefits of survey research

March 18, 2022 | Kristin Enright

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!