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More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?

The hot topic among many marketers these days are QR codes, or quick response codes. In a relatively short time span, they've leapt onto the marketing scene and, as recent stats suggest, they're starting to catch on.

Chances are the cell phone that's burning a hole in your pocket at this very moment is a smartphone. If that's the case, you're one of the growing number of people worldwide who own a Blackberry, iPhone, HTC or Droid.

Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June.

You may not like what you're about to hear, but in just a few months our airwaves will once again be filled with countless political ads full of promises, finger pointing and baby holding.

There's been a powerful shift in control over the past eight years or so. Marketers used to be in control. They would shape advertising campaigns to influence how consumers viewed their products or services.