Big
Thinking
Why your company needs a social media policy
Indulge us, if you will, with this little scenario: One morning you open your Outlook to find your inbox full of emails from friends, colleagues and clients who are shocked and outraged about a comment one of your employees made on an industry blog.
Should your business be on Facebook?
A local small-business owner recently asked me, "Do I need to be on Facebook?" Well, it depends. Nearly one out of five small business owners are actively using social media in their business.
Focus on the customer’s experience to build your brand
There's been a powerful shift in control over the past eight years or so. Marketers used to be in control. They would shape advertising campaigns to influence how consumers viewed their products or services.