We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition, and that’s something we arsonists just can’t get enough of!
This type of marketing, often referred to as guerilla marketing or viral marketing, offers endless creative opportunities that can often be achieved with a relatively sparse budget. It can incorporate street giveaways, PR stunts, intercept encounters in unusual places and anything else you can think of. The idea is to create a memorable and engaging experience that will generate buzz and contain an obvious link to the product or service you are selling.
Next time you’re embarking on a new campaign, kick it up a notch or two. Instead of using the traditional methods to spread the word, get creative and consider a more unconventional approach. Here are some ideas to get your creative juices flowing:
Have some fun with your marketing campaigns – it will get people talking about you and light fires that will cast your competitors into the shadows. Contact us for some more creative inspiration!