March 19, 2020 | MindFire Team
Waratah, a market-leader in forestry processing heads, needed to maintain its leadership position. With more than 45 years of experience, the brand needed to reinforce why Waratah is the go-to brand for loggers. With that in-mind, we created an edgy, confident campaign. The result? A clever ad campaign with humor that pushes boundaries while still […]
January 30, 2019 | Inga Rundquist
Crafting a brand’s edge relies on effectively communicating their differentiators. For APQS, this meant confidently and cleverly calling attention to one of its strongest differentiators: its lifetime warranty. We coupled bold headlines with bright imagery to create print pieces that firmly stitched APQS into first place in the minds of their customers.