MindFire Communications, Inc.
MindFire heats up 2011 Addy Awards ceremony in Cedar Rapids with 4 awards including Judge’s Choice
February 22, 2011 | Inga Rundquist

adysMindFire continued its Addy award hot streak at the American Advertising Federation Cedar Rapids – Iowa City ADDY Awards Gala last Friday, winning four awards, including Judge’s Choice.

All four awards were for the work MindFire has completed over the past year for MidWestOne Bank, one of the largest financial institutions in the region:

  1. Judge’s Choice Award for MidWestOne’s brand TV campaign
  2. Silver Addy for MidWestOne Iowa City brand TV spot
  3. Silver Addy for MidWestOne brand TV campaign.
  4. Silver Addy for MidWestOne "Bank your Change” multi-media campaign

MindFire started working with MidWestOne bank in the summer of 2010. Using research, we helped identify the bank’s brand position, brand promise and developed a new tagline, "You’re the One.” These elements became the focus of all the company’s marketing efforts – including the materials that received the Addy awards.

"We’re thrilled to receive this recognition from our peers,” said Lynn Manternach, president and co-owner of MindFire Communications. "We also really appreciate the opportunity to work with MidWestOne. We love the fact that they allow us to produce award-winning work that generates results in the marketplace.”

The annual ADDY Awards Gala is hosted by the American Advertising Federation Cedar Rapids – Iowa City, and organization dedicated to promoting, protecting and advancing the interests of local ad agencies and professionals.

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