MindFire Communications was recognized by the Construction Media Alliance for campaigns developed for John Deere and Hitachi Construction Machinery – Americas.
The alliance awarded MindFire with the “Best Public & Media Relations” campaign for the development of John Deere’s “Small Machines. Big Impact” contest. The contest was designed as a brand building tool and encourages construction contractors, landscapers, farmers and rental industry professionals across the country to share how they would make a positive difference in their communities if they were to win a new John Deere G-Series machine.
In addition, MindFire received an award for its “Hitachi to the Core” video. Armed with an in-depth understanding of the construction and mining industry and audience, the MindFire team developed a tradeshow theme that honed in on a key differentiator for the brand, which is: once you own or operate a Hitachi excavator, you become Hitachi “To the Core.” The video was one of the tactical executions of the overall campaign.
The Construction Media Alliance is a volunteer-led, volunteer-based association for construction industry editors, journalists, writers, publishers, PR representatives and marketing communications professionals.