Instagram Stories – what marketers need to know

November 28, 2017 | MindFire Team

The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

Combine PR with social media for powerful results

June 15, 2017 | Inga Rundquist

In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

How to use Facebook to make your events a success

May 1, 2017 | Inga Rundquist

While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.

Is it time to get snappin’? How to figure out if your brand should be on Snapchat

May 9, 2016 | MindFire Team

Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.

What do Facebook “reactions” mean for marketers?

February 24, 2016 | Inga Rundquist

This feature also unlocks a big opportunity to not only understand what consumers are feeling, but why they are feeling it.