In honor of Halloween, we've assembled some of the most spine-chilling, hair-raising, blood-curdling marketing tactics we've come across. Bottom line? This kind of marketing is scary. Scary, because of the damage this can do to a companies' brand.
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.