Confirmation bias in branding - did this prove what you already knew?

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Hello Hummingbird, goodbye Google keyword data

Google has made some major changes in the past months and it’s important we pay attention

Trade shows in a COVID world: What to do now?

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?