Tony is a Digital Arsonist at MindFire. As our resident programmer, Tony will work with you to create user-friendly and results-oriented digital campaigns that will light up your brand.
At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start.
