Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.
Ready to grill another Arsonist? This edition’s “victim” is Susan Agosta, our brand spankin’ new Accounting Arsonist. She’s been with MindFire for only a couple of months but has already proved herself to be a valuable member of the team. Think she has what it takes to be grilled?? Read on...
If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.