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360° media: opening up possibility
360 degree video, 360 degree media, mindfire communications, chris stoltz
360° media: opening up possibility
March 20, 2017 | Chris Stoltz
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
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MindFire communications, le claire, branding agency, addy awards, american advertising federation
MindFire recognized with 15 American Advertising Awards
February 27, 2017 | Inga Rundquist
Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.
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Grill the Arsonist: Susan!
February 20, 2017 | Alyssa Willey
Ready to grill another Arsonist? This edition’s “victim” is Susan Agosta, our brand spankin’ new Accounting Arsonist. She’s been with MindFire for only a couple of months but has already proved herself to be a valuable member of the team. Think she has what it takes to be grilled?? Read on...
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tv spots, mindfire communications, tv commercials, tv spots, ASAC, chris stoltz
Making good TV commercials on a scrappy budget
February 8, 2017 | Chris Stoltz
If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.
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music, tv commercials, google, underarmour, university of phoenix, chris stoltz
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | Chris Stoltz
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
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lynn manternach, brand development, prophet
What’s the most relevant brand in your life?
December 5, 2016 | Lynn Manternach, Ph.D.
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?
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