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Different brands use different colors, photos and fonts along with a variety of other design elements to stand out on that shelf. At MindFire, we use a wide variety of design elements to help positively affect our clients’ target audiences – to essentially make our clients stand out.

It seems like businesses often consider technology as a major burden – like it’s some unfortunate necessity. At MindFire, we embrace it because we know it's a conduit through which our [rather expansive] brand-building ideas can flow freely.

At MindFire, we’re always searching for ways to create emotional responses in our clients' target audiences. How do we inspire them to take a specific action?

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.

As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.

Use insights from research to drive strategy and recommendations. It takes the guesswork out of your decisions and provides you with the information you need to fine-tune your message and figure out how to truly connect with your audience. At no point is that research phase more important than when you’re building or refining your brand.

Nielsen’s 2018 audience report shows that 18-34 year-olds now spend more time on their phones than television, which means that we, as marketers, need to think about how to connect with younger audiences via mobile platforms.

You can have the best headline in the universe, but if the design and visual execution of the message isn’t awesome, it will fall flat. Design and copy must always work together to create an intentional and effective brand touchpoint.

Social media increases brand communication challenges because everyone has a voice and subsequently an opinion they would like to express. Some of the biggest brands like Uber, Facebook and Wells Fargo have come under fire as of late for misusing user data, misrepresenting services and sexual harassment claims and accounts of rider-driver violence.

With so many different platforms to choose from, how do you know what the best platform is for your brand?

We’re all still digesting the trip and how we can take the lessons we’ve learned and apply them in our personal and professional lives. But some things are certain...