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At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

How do you lead when times are tough? We know 2020 served us a load of challenges, so here are a few things we practice through both the good times and the bad.

How do you accomplish your big picture goals while putting out the small fires that pop up every day?

Digital channels have become more accessible, and there are some great new digital branding opportunities to reach more of your audience – especially those who have cut the cord.

As you start to think about your brand identity, how do you start to figure out what that may look like? Allow us to share some thought-starters.

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

There is no rulebook for when a global pandemic strikes. As billions of people are spending on average up to 20 percent more time on social media, marketers recognized the opportunity. When it comes to situations like COVID-19, how does your team react? We have a few recommendations to keep your team and your brand moving.

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”

Is your website accessible to everyone who browses it? If you can’t answer that question confidently, you may want to consider reading this.