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Thinking
The Good, the Bad and the Ugly – The effect of music
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
What’s the most relevant brand in your life?
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?
The best brands are simple: Revisited
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
Leslie Jones and the story of NBC’s real-time marketing success
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
Measuring marketing success – three articles to get you started
In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)
Heed the dangers of tone-deaf marketing
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
Is it time to get snappin’? How to figure out if your brand should be on Snapchat
Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.
Confirmation bias in branding – did this prove what you already knew?
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
Be more human
When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.
What do Facebook “reactions” mean for marketers?
This feature also unlocks a big opportunity to not only understand what consumers are feeling, but why they are feeling it.
Track advertising ROI with UTM links and conversion tracking
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Remember – your audience thinks in a blink
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”