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What's the difference between you and a rock star? It might be how you treat your customers.

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

One of the new mantras in marketing is "humanize the brand."

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.

Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.

Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?

There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:

Your employees are your primary brand communicators. Do you know what they are communicating?

Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.

Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste