Big
Thinking

Learn how to turn focus group feedback into bold, strategic decisions that connect emotionally and drive meaningful results for your brand.

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.

Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.

The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.

How do you accomplish your big picture goals while putting out the small fires that pop up every day?

Studies have shown that when companies adopt data-driven marketing strategies, they see as much as 30 percent in cost efficiency savings. We’re going to let you behind the curtain with these five steps to boost your brand with analytics.

We often create rules that aren’t even there, or we’re trying to work within a box that has been set by our colleagues. So, the question becomes a matter of “thinking outside the box.”