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Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.

Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?

Many people think of loyalty and marketing as two different strategies. Marketing is often focused on bringing in new customers, and loyalty is all about keeping those customers coming back again and again. There’s a lot of evidence that building brand loyalty by marketing to your current customers is a strategy more likely to yield long-term success.

A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]

Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.

Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.

Your share of brand space in the customer’s mind gets boiled down to one thing. Seriously – just one.

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.

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