It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?
Putting together marketing budgets – and getting the buy-in from all the stakeholders – is one of the unsung pleasures of marketing.
Put together a marketing budget – they said.
It will be easy – they said.
Here are the 14 emotional stages of creating a marketing budget, and getting it approved.
The end. For those of you stuck in budgeting season - we are here for you!!! :)