Ballistech

June 28, 2018 | Inga Rundquist

As a new business, Ballistech charged MindFire with creating a campaign that introduced prospects to their brand and made them aware of their first product – Hot Shot, a basketball shooting practice machine. We implemented a sophisticated lead generation campaign that used an email and custom landing page to generate a database of leads for […]

Bergstrom

March 20, 2017 | Inga Rundquist

Kysor, a division of Bergstrom Inc., has all the HVAC parts you could possibly need – but not everyone knew this. So dealers and mechanics would end up spending a lot of time searching for the specific part they needed. We decided to dramatize this grueling challenge in a way that guys would understand: hunting. […]

MidWestOne Bank

April 25, 2016 | Inga Rundquist

Let’s face it. Annual percentage yields and ATM fee refunds aren’t exactly the most exciting topics – especially when you’re on Facebook or surfing the web. So when MidWestOne Bank asked us to create a campaign to promote its Power Checking account that comes with a great interest rate, we knew the creative really had […]

University of Iowa MBA Program

September 9, 2015 | Tony Nagy

When the University of Iowa MBA Program asked us to help them connect with potential students, we knew it was paramount to create materials that were visually appealing and quick to digest. After identifying the value proposition and key messages our creative team got to work! From the 24-page program viewbook to an online campaign […]

Modern Woodmen of America

September 9, 2015 | Tony Nagy

When Modern Woodmen of America wanted to simplify the way agents communicated its brand narrative, we knew an iBook would be a perfect fit. It’s visual, engaging and most importantly, it does a fantastic job telling the Modern Woodmen brand story. The MindFire team created everything from the initial concept to the user interface, the […]