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Quad Cities International Airport

Quad Cities International Airport

March 25, 2022 | MindFire Team

The Quad Cities International Airport (MLI) needed to catch the attention of local travelers up in the air about spring and summer travel plans. Understanding that big airports are often synonymous with big hassle, MindFire set out to showcase the reasons why customers would regret not starting their trip in Moline. Using a clever pun […]

Illinois Casualty Company

March 23, 2022 | MindFire Team

Illinois Casualty Company (ICC) asked MindFire to help it increase engagement with a growing target market: insurance agents providing coverage for cannabis dispensaries. To put it bluntly, they wanted to mail a desk-dominating gift to agents that would be unforgettable. When it comes to the bold topic of cannabis, creating something attention-grabbing was easy. The […]

Quad Cities International Airport

September 2, 2021 | MindFire Team

The Quad Cities International Airport came to us with an outdated brand that needed a complete overhaul. We started with an internal discovery session and external research to understand what differentiates the QC Airport from their competitors and to identify key audience characteristics. With these insights in tow, we transformed the brand’s written and visual […]

John Deere

June 5, 2020 | MindFire Team

Showcasing more bang for contractors’ buck. What do you do when you realize your audience has a misconception about your brand? You get their attention with an offer they can’t resist! That’s what we did with John Deere and its compact equipment product line. We created a campaign focused on the idea of only settling […]

Eastern Iowa Community Colleges

December 11, 2018 | Inga Rundquist

Our friends at Eastern Iowa Community Colleges (EICC) wanted to find a way to showcase the plethora of top-tier academics, tools, technology and settings they offer students. So we crafted a confident script that embraces just why EICC is known as THE community’s college in a poised, innovative and emotional way. Rize was a great […]

Niabi Zoo

December 7, 2018 | Inga Rundquist

Building a strong brand requires consistency and discipline. Take Niabi Zoo as an example. We started by creating strategic messages for all external communications. Next, we used those messages, along with a refreshed visual identity, in social media to raise brand awareness with visitors and potential visitors. Next up –  newsletters, print ads, zoo signage […]

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