Quad Cities International Airport
March 25, 2022 | MindFire Team
The Quad Cities International Airport (MLI) needed to catch the attention of local travelers up in the air about spring and summer travel plans. Understanding that big airports are often synonymous with big hassle, MindFire set out to showcase the reasons why customers would regret not starting their trip in Moline. Using a clever pun […]
Illinois Casualty Company
March 23, 2022 | MindFire Team
Illinois Casualty Company (ICC) asked MindFire to help it increase engagement with a growing target market: insurance agents providing coverage for cannabis dispensaries. To put it bluntly, they wanted to mail a desk-dominating gift to agents that would be unforgettable. When it comes to the bold topic of cannabis, creating something attention-grabbing was easy. The […]
Quad Cities International Airport
September 2, 2021 | MindFire Team
The Quad Cities International Airport came to us with an outdated brand that needed a complete overhaul. We started with an internal discovery session and external research to understand what differentiates the QC Airport from their competitors and to identify key audience characteristics. With these insights in tow, we transformed the brand’s written and visual […]
Eastern Iowa Community Colleges
December 11, 2018 | Inga Rundquist
Our friends at Eastern Iowa Community Colleges (EICC) wanted to find a way to showcase the plethora of top-tier academics, tools, technology and settings they offer students. So we crafted a confident script that embraces just why EICC is known as THE community’s college in a poised, innovative and emotional way. Rize was a great […]
Niabi Zoo
December 7, 2018 | Inga Rundquist
Building a strong brand requires consistency and discipline. Take Niabi Zoo as an example. We started by creating strategic messages for all external communications. Next, we used those messages, along with a refreshed visual identity, in social media to raise brand awareness with visitors and potential visitors. Next up – newsletters, print ads, zoo signage […]
Skogman Realty
August 23, 2018 | Inga Rundquist
Skogman Realty needed to tell their story of expertise in a way that resonated with millennials and first-time home buyers. Enter our campaign: Skogman Knows. After researching what differentiates Skogman real estate agents from competitors, we crafted a complete brand campaign that was confident, lighthearted and ready to smash through the cluttered marketplace. Through strategic […]
