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Illinois Casualty Company

Illinois Casualty Company

March 23, 2022 | Jackie Celske

Illinois Casualty Company (ICC) asked MindFire to help it increase engagement with a growing target market: insurance agents providing coverage for cannabis dispensaries. To put it bluntly, they wanted to mail a desk-dominating gift to agents that would be unforgettable. When it comes to the bold topic of cannabis, creating something attention-grabbing was easy. The […]

Quad Cities International Airport

September 2, 2021 | Sarah Larson

The Quad Cities International Airport came to us with an outdated brand that needed a complete overhaul. We started with an internal discovery session and external research to understand what differentiates the QC Airport from their competitors and to identify key audience characteristics. With these insights in tow, we transformed the brand’s written and visual […]

City of Davenport

October 8, 2020 | Sarah Larson

When it comes to getting stuck in traffic, how do you make drivers understand that roadwork is for the greater good of the community? That’s what our friends at the City of Davenport asked us as they embarked on a $28 million road and infrastructure project throughout the city. The City of Davenport aimed to […]

John Deere

June 5, 2020 | Sarah Larson

Showcasing more bang for contractors’ buck. What do you do when you realize your audience has a misconception about your brand? You get their attention with an offer they can’t resist! That’s what we did with John Deere and its compact equipment product line. We created a campaign focused on the idea of only settling […]

United Way of the Quad Cities

January 15, 2020 | Sarah Larson

When United Way of the Quad Cities asked us to refine its brand position and messaging, MindFire jumped at the opportunity. We started where we always start – gathering insights! We used our research as the basis for developing a brand foundation that encompassed strategic positioning, key messages, and a brand campaign that curtailed into […]

MetroLINK

December 11, 2018 | Inga Rundquist

After a “park and ride” bus system was established to curb the hassle of I-74 bridge construction, MindFire was tasked with establishing a creative identity that embraced the transit’s cool and tech-friendly factor. The result – “STRETCH: Your commute. Conquered.” With a sleek logo, tagline, color palette and imagery to match, we created an identity […]

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