Illinois Casualty Company
December 5, 2023 | Denise Hnytka
For a company that’s been around for more than 80 years, visualizing the tradition of service called for some killer creative. Illinois Casualty Company (ICC) wanted to reach the food and beverage audience, reinforcing the company’s commitment to serving the industry since 1950. Using this side-by-side concept of a milk man vs. pizza and beer […]
Quad Cities MetroLINK
December 5, 2023 | Denise Hnytka
An audience-centric approach helped us nail this ad campaign for our friends at the Illinois-based transit service MetroLINK. Metro wanted to reach college students who ride the bus with reminders to “Respect the Ride” on late-night routes. By creating fake characters and giving them mugshots with cheeky captions, Metro got its point across without scolding […]
YWCA Quad Cities
March 23, 2023 | Denise Hnytka
YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser. MindFire started with an internal Discovery Workshop that guided the development of a new brand narrative and style guide – locking in YWCA’s brand position, promise and identity that remained true to its national organization […]
Common Chord
March 23, 2023 | Denise Hnytka
A Quad Cities music non-profit asked MindFire to guide its brand evolution. That’s how the River Music Experience became Common Chord, with the tagline, “More Music. More Community”. After gathering insights in a Discovery process, our team made recommendations around a new name, tagline and visual identity and empowered the staff to build and execute […]
City of Davenport
November 29, 2022 | Denise Hnytka
Sometimes the best campaign is also the simplest. Take the “Lock It Down QC” campaign by the City of Davenport, as an example. MindFire developed the strategic approach and concept for the campaign around the reminder that the simple act of locking your car prevents crime. The key to igniting success? Getting straight to the […]
John Deere
October 12, 2022 | Denise Hnytka
When you have quality construction equipment at the right price, you need to make sure your audience knows it’s within reach! That’s what we did with John Deere and its compact equipment line when we launched “The Own It Offer” campaign. It was so popular, it keeps coming back – giving us the opportunity to […]
