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Quad Cities MetroLINK

Quad Cities MetroLINK

December 5, 2023 | Denise Hnytka

An audience-centric approach helped us nail this ad campaign for our friends at the Illinois-based transit service MetroLINK. Metro wanted to reach college students who ride the bus with reminders to “Respect the Ride” on late-night routes. By creating fake characters and giving them mugshots with cheeky captions, Metro got its point across without scolding […]

YWCA Quad Cities

March 23, 2023 | Denise Hnytka

YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser. MindFire started with an internal Discovery Workshop that guided the development of a new brand narrative and style guide – locking in YWCA’s brand position, promise and identity that remained true to its national organization […]

Common Chord

March 23, 2023 | Denise Hnytka

A Quad Cities music non-profit asked MindFire to guide its brand evolution. That’s how the River Music Experience became Common Chord, with the tagline, “More Music. More Community”. After gathering insights in a Discovery process, our team made recommendations around a new name, tagline and visual identity and empowered the staff to build and execute […]

City of Davenport

November 29, 2022 | Denise Hnytka

Sometimes the best campaign is also the simplest. Take the “Lock It Down QC” campaign by the City of Davenport, as an example. MindFire developed the strategic approach and concept for the campaign around the reminder that the simple act of locking your car prevents crime. The key to igniting success? Getting straight to the […]

John Deere

October 12, 2022 | Denise Hnytka

When you have quality construction equipment at the right price, you need to make sure your audience knows it’s within reach! That’s what we did with John Deere and its compact equipment line when we launched “The Own It Offer” campaign. It was so popular, it keeps coming back – giving us the opportunity to […]

Quad Cities International Airport

March 25, 2022 | MindFire Team

The Quad Cities International Airport (MLI) needed to catch the attention of local travelers up in the air about spring and summer travel plans. Understanding that big airports are often synonymous with big hassle, MindFire set out to showcase the reasons why customers would regret not starting their trip in Moline. Using a clever pun […]

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