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MindFire listed as one of Inc. magazine’s 500/5000 Fastest Growing Companies for third time
For the third time in as many years, Inc. magazine has named MindFire Communications one of the fastest-growing privately-held companies in America. The annual listing placed MindFire, with offices in LeClaire and Cedar Rapids, in the 3,960th spot in the country, and 18th spot in the state of Iowa. The third straight appearance on the list […]
4 marketing and branding stories we think you should read…
From Cannes Lions to email marketing, it has been an intriguing month in the world of branding and marketing. Here are four stories that caught our attention: 1. Get inspired in Cannes This year marked the 62nd Cannes Lions International Festival of Creativity. The festival’s awards are billed as the “global benchmark for what good creative […]
Consumer research: Should you buy or DIY?
We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes that’s easy and obvious. Most of the time, it’s not. Consumer research can provide a powerful strategic foundation for success. Having a clear understanding of who your customers are, why they choose to do business with […]
Eight attributes of a hot brand
The economy is finally showing signs of warming up. How’s your brand doing? Does it have the sizzle needed to connect with consumers in a cluttered marketplace? Are you fueling the right brand experience, firing up employee engagement and sparking consumer loyalty? Here are the top characteristics of hot brands to help you fan the […]
MindFire recognized as CBJ Fastest Growing Company for 4th time
For the 4th time since 2012, the gang of MindFire Arsonists has been recognized as one of the Fastest Growing Companies by the Corridor Business Journal. Out of the 25 companies that were honored at the event, MindFire was ranked 19th with a growth of 50.87 percent. In 2013, MindFire was ranked 25th, in 2012, it ranked […]
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
MindFire earns 15 American Advertising Awards from American Advertising Federation
MindFire Communications had a smokin’ hot showing at the annual American Advertising Awards Gala by winning 15 awards, including the top honor of Best of Show, three Judge’s Choice Awards and two Best of Category Awards. “We are incredibly proud of this recognition, and we want to thank our clients for trusting us with their […]
6 simple tips for a better blog
A blog is an easy medium for business content marketing. You’re not blogging? We recommend you start fanning that flame and give your customers some sizzling content. Why? Well, here are several reasons: It establishes your business as an industry thought leader and expert. It drives consumers to your website. A major part of SEO […]
5 tips for sizzlin’ online videos
From empowering messaging for girls to a giant spider dog … if it seems like online videos are everywhere these days, it’s because they are. Audiences are shifting to prefer video over other content, and according to this MarketingProfs article, 2015 will be the year of video marketing! So let’s talk about the power of online video marketing. But first, […]
Are you using curiosity to drive brand engagement?
Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]
It’s a visual world. Show your story.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant.
Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
The content marketing crusade – are you ready?
Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.