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How to find your brand’s differentiators
November 8, 2024 | Olivia Martinez
Learn how to discover and leverage your brand's unique traits to stand out in the market. Create a memorable identity with strategic brand differentiators.
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Why metrics matter in marketing
October 22, 2024 | Olivia Martinez
Learn why tracking metrics is key to smarter marketing. Discover how data-driven insights boost ROI, optimize campaigns and elevate your brand.
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The power of storytelling: How brand build connections
October 4, 2024 | MindFire Team
Discover the power of storytelling in branding. Learn how brands create emotional connections and drive customer loyalty through compelling narratives.
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Grill the Arsonist – Don F.
September 18, 2024 | MindFire Team
Don F. is sharing his insights that have shaped his approach to marketing and career in web development in the latest edition of Grill the Arsonist.
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Crafting killer videos: hook ‘em, pace it and keep it snappy
September 13, 2024 | Elliott Klauer
Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.
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Charlotte ignites our creative spark: MindFire’s 2024 Inspiration Expedition
August 28, 2024 | Olivia Martinez
Our 2024 Inspiration Expedition galvanized Arsonists to expand their knowledge, embrace creativity and discover new ways to spark eureka moments!
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6 simple practices to keep your brand relevant
August 21, 2024 | MindFire Team
Is your brand keeping up with the times? Check out our latest blog post for 6 simple practices to keep your brand relevant and engaging.
Laura Anderson Shaw
Grill the Arsonist – Laura A. S.
August 7, 2024 | MindFire Team
No one loves a deadline more than Marketing Arsonist Laura. But she’s more than a top-notch project manager. She’s a doer who’s willing to get her hands dirty to get the job done- whether it’s for a client or when it comes to rehabbing her historic home. She’s spilling it all in this edition of […]
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The smart marketer’s guide to using AI for social media
July 29, 2024 | MindFire Team
Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]
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Why isn’t the media covering my event? A PR pro’s guide to scoring earned media
June 19, 2024 | MindFire Team
There are likely some simple explanations and some solutions to take into consideration for your next announcement.
Allison Brown
Grill the Arsonist – Allison B.
May 9, 2024 | MindFire Team
Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”
Have you been influenced by a “de-influencer”?
April 24, 2024 | Karina Huaracha
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.