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Thinking
Is Social Media in your 2012 plan?
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.
9 useful tools to make content development easier
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
MindFire bottle designs win MicroLiquor Spirit awards
The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.
Inform, inspire and motivate
Your employees are your primary brand communicators. Do you know what they are communicating?
Content marketing – the art of communicating without selling
Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.
RK Dixon and MindFire blaze new trail for non-profit contest
The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.
Employee engagement is vital to a strong brand
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
Are you ready for real-time marketing?
Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste
Marketing has changed. Have you?
It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.
MindFire designs featured in book about labels and bottles of craft spirits industry
The steamin' hot Mississippi River Distilling Company bottle labels are heating up the pages of a brand new coffee table book called "Labels and Bottles of the Craft Spirit Industry."
6 tips to keep the agency/client flames burning
It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.
MindFire voted Best PR/Advertising firm by readers of the Corridor Business Journal
The readers of the Corridor Business Journal have voted MindFire Communications as the Best PR/Advertising Firm in the region.