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Branding in the days of default distrust
Cranes building the word trust

Branding in the days of default distrust

March 5, 2022 | Amy Behning

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

Stir Crazy direct mail piece shown with wooden spoon

Why direct mail still works

June 24, 2021 | Amy Behning

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

light the spark scholarship graphic with student standing beside it

We’re giving away three scholarships…

February 18, 2021 | Amy Behning

When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.

A takeout ag with "2020" on it and a year's calendar behind it

4 Takeaways marketers should bring into 2021

December 17, 2020 | Amy Behning

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

Amy Behning MindFire Communications

Grill the Arsonist: Meet Amy B.

May 16, 2016 | Emily Bettridge

Ready to grill another Arsonist? This edition’s “victim?” Amy Behning, brand arsonist and co-owner at MindFire. We peppered Amy with some our best questions yet!

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