Your bottom line depends on your brand
February 23, 2024 | Amy Behning
If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.
MindFire wins 5 ADAI Awards, including a “Best of Category”
May 4, 2023 | Denise Hnytka
The MindFire team earned awards across several categories for work with our diverse clients, including four Awards of Excellence and one of the coveted Best of Category awards.
Branding in the days of default distrust
March 5, 2022 | Amy Behning
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
Why direct mail still works
June 24, 2021 | Amy Behning
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?
We’re giving away three scholarships…
February 18, 2021 | Amy Behning
When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.
4 Takeaways marketers should bring into 2021
December 17, 2020 | Amy Behning
From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note.