Why isn’t the media covering my event? A PR pro’s guide to scoring earned media

June 19, 2024 | Denise Hnytka

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

Go for the bold: Creating the perfect campaign headline

January 22, 2024 | Caroline Schweitzer

Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.

Marketing during a global crisis

March 29, 2021 | MindFire Team

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

Grill the Arsonist – Elliott K.

June 6, 2019 | Inga Rundquist

Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…

360° media: opening up possibility

March 20, 2017 | MindFire Team

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.