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Marketing during a global crisis
Ben Franklin wearing a face covering

Marketing during a global crisis

March 29, 2021 | Sarah Larson

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

Person at computer editing a video for social media

What makes social videos work?

June 8, 2020 | Elliott Klauer

For many people, social media can be a mindless pastime. For brands, that presents a unique challenge: stop the scroll and engage their audience. And that is accomplished through mindful strategy, which often includes video. So how do you get social videos to work for your brand?

Grill the Arsonist – Elliott K.

June 6, 2019 | Inga Rundquist

Elliott spent a summer at MindFire as a design intern and then agreed to officially join the gang full-time. Let’s see what Elliott has to say for himself when we put him in the hot seat…

360 degree video, 360 degree media, mindfire communications, chris stoltz

360° media: opening up possibility

March 20, 2017 | Chris Stoltz

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

Audiences think in a blink

Remember – your audience thinks in a blink

February 8, 2016 | Inga Rundquist

If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”

Visuals

It’s a visual world. Show your story.

October 27, 2014 | Lynn Manternach, Ph.D.

Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.

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