Minimize the risk of rebranding

October 3, 2016 | Lynn Manternach, Ph.D.

Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.

The best brands are simple

September 19, 2016 | Lynn Manternach, Ph.D.

Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.

5 exercises that will make you a marketing hotshot

June 6, 2016 | Inga Rundquist

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

Confirmation bias in branding – did this prove what you already knew?

April 18, 2016 | Inga Rundquist

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Remember – your audience thinks in a blink

February 8, 2016 | Inga Rundquist

If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”

Make 2016 the year you push your marketing to the next level

January 4, 2016 | Inga Rundquist

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.