Branding comes before marketing

December 29, 2015 | Lynn Manternach, Ph.D.

Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?

The lyrics (and statistics) of loyalty marketing

October 19, 2015 | Lynn Manternach, Ph.D.

Many people think of loyalty and marketing as two different strategies. Marketing is often focused on bringing in new customers, and loyalty is all about keeping those customers coming back again and again. There’s a lot of evidence that building brand loyalty by marketing to your current customers is a strategy more likely to yield long-term success.

It’s a visual world. Show your story.

October 27, 2014 | Lynn Manternach, Ph.D.

Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.

The content marketing crusade – are you ready?

October 1, 2014 | MindFire Team

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.