Understanding the benefits of survey research
March 18, 2022 | Kristin Enright
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
Why direct mail still works
June 24, 2021 | Amy Behning
With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?
4 Takeaways marketers should bring into 2021
December 17, 2020 | Amy Behning
From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note.
Account-Based Marketing – personalized marketing on steroids
September 9, 2019 | Erik Meade
Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.