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Understanding the benefits of survey research
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Understanding the benefits of survey research

March 18, 2022 | Kristin Enright

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!

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Why direct mail still works

June 24, 2021 | Amy Behning

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

A takeout ag with "2020" on it and a year's calendar behind it

4 Takeaways marketers should bring into 2021

December 17, 2020 | Amy Behning

From a marketing perspective, we must learn from this year and find ways to use our experiences to our advantage moving ahead. In the year of takeout, here are four takeaways to start 2021 on the right note. 

ABM

Account-Based Marketing – personalized marketing on steroids

September 9, 2019 | Erik Meade

Are your divisions stuck in silos, making it difficult to connect to appropriate leads? Enter one of 2019’s most buzzworthy phrases: Account Based Marketing, or ABM.

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