Have you been influenced by a “de-influencer”?
April 24, 2024 | Karina Huaracha
This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.
A strong brand leads to a fast (and fun!) partnership on breaking news
October 5, 2023 | Denise Hnytka
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
Grill the Arsonist – Denise H.
August 22, 2023 | Inga Rundquist
Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.
Three ways to make media pitches work
August 22, 2022 | Denise Hnytka
Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.
Grill the Arsonist – Amanda B.
December 14, 2021 | Caroline Schweitzer
Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.
Marketing during a global crisis
March 29, 2021 | MindFire Team
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
