Why isn’t the media covering my event? A PR pro’s guide to scoring earned media

June 19, 2024 | Denise Hnytka

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

Have you been influenced by a “de-influencer”?

April 24, 2024 | Karina Huaracha

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | Denise Hnytka

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

Grill the Arsonist – Denise H.

August 22, 2023 | Inga Rundquist

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

Three ways to make media pitches work

August 22, 2022 | Denise Hnytka

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

Grill the Arsonist – Amanda B.

December 14, 2021 | Caroline Schweitzer

Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.