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3 key things to know when working with influencers

3 key things to know when working with influencers

November 12, 2018 | MindFire Team

An influencer is someone who has the unique ability to connect with a niche audience and impact their mindsets and decision-making. You’ll likely find an influencer in whatever sector your brand falls. So how do you find the right influencers to work with?

start where the reader starts, inga rundquist, mindfire communications, mindfire, writing, marketing, public relations

Trouble writing? Start where the reader starts…

June 29, 2017 | Inga Rundquist

If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.

Putnam Museum & Science Center, Facebook event, Putnam, social media, public relations, PR, midnfire communications

Combine PR with social media for powerful results

June 15, 2017 | Inga Rundquist

In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

The content marketing crusade – are you ready?

October 1, 2014 | MindFire Team

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

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