How to stay true to your brand during a world crisis
It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.
Confirmation bias in branding - did this prove what you already knew?
"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.
MindFire wins 20 awards at Cedar Rapids Iowa City ADDY awards gala, including Best of Show
It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.
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